Ryan

Paid Marketing Specialist

Field of Expertise

Results-driven paid marketing specialist with 5+ years running Meta and TikTok ad campaigns for local and international brands. Ryan builds high-performing creative strategies, plans and executes lead-generation and direct-response campaigns, and optimizes budgets from $5K–$20K/month per client for maximum ROAS.

Team

Works closely with a 2-person media buying pod covering campaign strategy, creative testing, and performance reporting — supported by an in-house creative partner for video and graphics production.

How Ryan Helps Your Business Grow

Ryan turns ad spend into predictable pipeline — managing campaigns like an investment and reporting on the metrics that actually move your business forward: cost per lead, ROAS, and revenue.

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Core Skills

Facebook Ads Management TikTok Ads Management E-commerce Advertising Local Business Lead Generation GoHighLevel (GHL) CRM & Automation Funnel & Landing Page Creation Audience Research & Retargeting Ad Copywriting & Creative Strategy Campaign Optimization & Scaling

Tools & Platforms

Meta Ads Manager TikTok Ads Manager GoHighLevel (GHL) Shopify Canva Google Sheets Zapier Meta Pixel & Conversion API Meta Business Suite

Industries & Campaign Experience

Portfolio Highlights

Real Estate

Local property lead generation and appointment booking campaigns.

Rent-to-Own Property

International buyer lead generation for rent-to-own housing offers.

Home Services

Lead campaigns for HVAC, plumbing, and roofing companies.

Health & Wellness

Patient inquiries and appointment bookings for clinics, med spas, and chiropractic practices.

Construction Supply

Lead generation, website conversions, and creative optimization.

Restaurants

Local lead generation and engagement campaigns.

Education

Coaching, webinar, and tutorial center enrollment campaigns.

Business Services

Consultation and client acquisition funnels for B2B brands.

Ecommerce (Shopify)

B2C and B2B Meta ad campaigns for Shopify-based stores.

Case Study — Real Estate

582 Leads in 30 Days

A rent-to-own real estate client needed qualified property buyer leads, a CRM-backed lead database, automated follow-up, and more booked property viewings. Ryan built a full-funnel Meta Ads & GoHighLevel system to deliver it.

Strategy

Campaign Structure

ABO (Ad Set Budget Optimization) to control spend and test audiences effectively.

Targeting

Manual interest targeting plus Advantage+ audience expansion across real estate, property investment, and home ownership interests.

Creative Testing

7 ad creatives tested — 3 photo, 3 video, 1 carousel — each with a clear "Inquire Now" or "Book a Viewing" CTA.

Lead Capture & CRM

Facebook Instant Forms fed directly into GoHighLevel for tracking and automated follow-up.

582

Leads Generated

172

Booked Appointments

$9.38

Cost Per Lead

2.14%

Click-Through Rate

$65,780

Conversion Value

Low-performing ads were paused while budget scaled into top creatives and audiences using Advantage+ expansion — turning targeted ads and automated CRM follow-up into booked property viewings.

Ready to turn your ad spend into a predictable pipeline?

Connect With Ryan